Wal-Mart (WMT) and Amazon (AMZN) has a left many sellers with a “you can’t live with them, can’t live without them” proposition.
Gaining distribution through the “big two gorillas” can propel a business to tremendous sales growth and success and may actually be companies survival.
But it comes as a cost as Amazon and Wal-Mart leverage this power by extracting hefty demands, from extremely low prices, quick turnaround times on fulfillment, and they force less favorable terms on sellers regarding invoice and reimbursement.
Now vendors and sellers are learning…
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