Shares of Snap Inc. (SNAP), the parent company of leading social media platform Snapchat, with a market cap of over $15 billion, witnessed a 12% uptick after an internal memo from CEO Evan Spiegel revealed ambitious forecasts to have over 475 million daily active users (DAUs) in 2024, above the 447 million Wall Street projection. According to the memo, the company foresees more than 20% growth in its advertising revenue for the year 2024. The firm’s 2023 objectives also include achieving an adjusted EBITDA of $500 million.

The positive response from investors comes on the heels of an “incredibly low” sentiment period surrounding SNAP’s financial future, as SNAP was the first ad-reliant social media company to signal dwindling ad demand amid macroeconomic challenges such as burgeoning inflation rates and intense competition among social media platforms.

SNAP has endured several financial setbacks in recent years, shedding nearly 80% of its valuation last year while confronting negative top-line growth in the first quarter of 2023. Such figures have prompted genuine concern over the company’s long-term viability. With lousy revenue performance and persistent quarterly net losses, it was unclear whether the company could live up to its premium valuation.

Of the nine targets set by SNAP, significant user engagement – manifested through a 10% increase in the time spent by users consuming content has been its sole accomplishment. However, the encouraging growth forecast has sat well with investors grappling with the company’s overall underperformance, straddled by a weak advertising market and stiff competition from AI-based solutions.

Though the company confirms SNAP’s revised 20% revenue growth rate and prospective DAU figures as “stretch, internal goals only,” they still offer a promising outlook. Investors would do well not to hinge entirely on these projections, even as they bolster SNAP’s growth narrative.

Investors might want to consider the following additional factors:

Developments and Mixed Financials

SNAP recently posted its third-quarter earnings report. The social media firm’s revenue rose 5.3% year-over-year to $1.19 billion, surpassing analysts’ expectations. The surge was the first after two consecutive quarters of decline. Although the firm’s adjusted income dropped by 75% year-over-year to $0.02 per share, it still marginally surpassed the consensus forecast. As of September 30, 2023, its accumulated deficit stood at $11.29 billion.

Moreover, the company witnessed an 11.8% year-over-year rise in DAUs, reaching 406 million. Since introducing its AI chatbot “My AI,” the company reports a substantial engagement of over 200 million people who have exchanged over 20 billion messages.

Snap believes these metrics catapult ‘My AI’ to join the ranks of some of the most widely utilized AI chatbots today. The company has also launched a new innovative feature powered by Generative AI, ‘Dreams.’ This addition offers Snapchatters the innovative capability of creating generative AI selfies.

Institutional Ownership

Several institutions have recently modified their SNAP stock holdings. Institutions hold roughly 51.5% of SNAP shares. Of the 628 institutional holders, 215 have increased their positions in the stock. Moreover, 69 institutions have taken new positions (62,532,200 shares).

Price Performance

SNAP cleared Wall Street’s low bar, but its stock slumped after the report and remains nearly 46% below its IPO price. SNAP’s stock is trading below its 100- and 200-day moving averages, indicating a downtrend.

However, Wall Street analysts expect the stock to reach $10.08 in the next 12 months, indicating a potential…

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